Television Advertising

Television Advertising

Television is indeed a powerful form of advertising. In general, it is the medium where consumers spend the most attentive time daily with the average person typically spending around 4.5 hours per day watching television during their leisure time. Aside from the home, people are now watching television whilst commuting, at work and out and about via tablets and laptops.

With television advertising you can communicate with a very large audience from all walks of life, all ages and races and yet still target a specific viewer range through time of transmission; during the soap operas for housewives, cartoon breaks for children etc, along with specific geographical audiences through local channels and with the broad spectrum of cable and satellite channels constantly evolving, you can now target a niche audience through specific lifestyle television channels. You have greater scope to communicate your business and be as informative as possible through television advertising as it appeals to multiple senses incorporating sound, images and movement to captivate your audience. A commercial is made up of pictures, words and sound – the pictures being more effective of the three and with the added benefit of music, a television commercial can leave a lasting impression on your audience.

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